Sustainable Communities

I'm a bit late on this week's entry as the writing task had consumed most of the time I spend on work, outside of work. I have just done a quick map tonight, which has not only included events from my week at work, but also my weekend, which was full of reconnecting with friends again.
There is part of my map where branches extend out from a bubble labeled "emotional." From my week and weekend of conversing and seeing friends I have seen and felt a range of emotions from greatly missing people and then experiencing the happiness of seeing them again, to helping find relief and peace, to hearing of uncertainty, to feeling another person's disappointment. All serving as a reminder that life is about lessons and learning.
I spent yesterday at the beach, experiencing the open sea. It reminds me of how big our world is, that there is a lot to explore and learn out there, and that we should never forget that, sitting at our desk indoors in the office. Cities appeal to me in very much the same way. I love seeing the tall buildings and thinking of all the great ideas being generated inside them. We are never to forget that we have a lot to learn from each and every person.
But the focus of my map was really around the word sustainable. I finished reading Anita Roddick's autobiography this week and was really struck by the idea of hers called 'Trade Not Aid', a big project she pushed through the Body Shop. The concept behind it was about initiating trade between the developing countries and the Body Shop.
Roddick detailed her many adventures in her book. She described how she would take some Body Shop soaps to show communities in developing countries what she was doing. She'd then ask them if they had anything to offer. During her travels she would discover secrets of nature which provided highly sought after remedies for the body. She would place an order with the community, and they would set to work on creating things in exchange for finance. The finance gave them opportunities to increase their standard of living and build sustainability in their communities. Some communities really flourished, starting out as backyard family businesses to growing to two factories with many employees.
I find Roddick's work very inspirational. When I was mapping, I was also discovering that I could draw on some similarities between live projects at my own work. Right now, we are helping a retail bank provide better experiences for their small business banking customers. We are helping them do more than just cut banking fees, they have a bigger picture in mind and in their vision is woven building sustainability not only within their organisation but also among and with small businesses.
Another project I had the privilege to be involved in, was work with a very visionary Aboriginal organisation. Their vision includes building sustainable communities, having learnt from past occupations of the Government to provide "hand outs" to Aboriginal people. This has done little for their communities, accelerating issues such as alcoholism and de-motivating Aboriginal people to go out and create things and lives for themselves. The group we work with are inspirational thought leaders, working on many levels to pursue sustainability from land and water management to our national identity.
So, as you can see in the past week, I have read, observed and been involved with building sustainability on an organisational level, a national level and world level. I love being made aware that there is a big world out there. I hope I never forget it.


